Alex Araneta

  • Chief Catalyst of Catalyst360
  • Certified Zig Ziglar Facilitator and Certified Insights UK facilitator
  • Columnist of Philippine Star and Money Sense Magazine


alex_araneta_bigAlex has had extensive experience in the field of Sales and Marketing, spanning over 20 years and having handled many products in various industries ranging from confectionery to coffee to contraceptives and to construction materials. He started his career in the field of brand management as a Product Assistant for Hershey’s / Goya in 1987 and moved his marketing career forward with stints in companies such as CFC/Universal Robina Corporation, the USAID  and RFM Corporation.

In 1996, Alex expanded his work experience to include sales by leading several sales teams of various companies such as LG and APO Floors among others to success selling a variety of products and services.

Alex continues to do consultancy work in the area of Sales and is part of the pool of speakers of People Management Association of the Philippines (PMAP) Industry Group. Alex is a regular columnist for The Philippine Star wherein his column entitled “Successtories” appears every Sunday at the Career Guide Section. Alex is also a regular columnist for MoneySense Magazine. As the Chief Catalyst for Catalyst360 Training and Consultancy Solutions, Alex finds himself most fulfilled as he leads the team in providing solutions towards organizational health and productivity. Alex regularly conducts training workshops for his own program called “Successful Selling” as well as programs on building effective teams and personal effectiveness.

Partial List of Clients Served

  • Deutsche Bank
  • Canon Philippines
  • Informatics
  • Ortigas & Co.
  • DPC Yellow Pages
  • Cebuana Lhuillier
  • J.S. Unitrade
  • South Star Drug
  • Sky Cable Corporation
  • Fortune Medicare
  • Matimco
  • Pure Gold
  • Fortune Tobacco
  • IPSOS Philippines
  • GEO Data Systems, Inc.
  • Questronix
  • Philippine Orthopaedic Association
  • San Miguel Yamamura Packaging Corp
  • Air Liquide Philippines
  • Silverworks
  • Isla Lipana
  • Nu Skin
  • Nissan Motors
  • Nu Skin
  • Healthy Options
  • Security Bank


Facilitator is eloquent and professional in the way he presents.
-Melissa Tong, Banco De Oro

Great topic and excellent speaker. Very knowledgeable and helpful/shows interesting facts which makes the program lively.
-Rene Abadilla,, Banco De Oro

Very nice facilitator. Well Knowledgeable
Jocilyn Mendoza, Ortigas & Company Limited Partnership

I was never bored during the entire session and its really good thing. God bless and I look forward in attending more seminars.
-Michelle Carlos, Teleperformance

I will definitely share the things I learned with my people. I’ve learned a lot today. Thanks again for the valuable information that you shared with us.
-Rowena Altamera, KGB Philippines

Book Alex Araneta for training or speaking engagement in your organization.